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The User's Journey: Storymapping Products That People Love, by Donna Lichaw
Free Download The User's Journey: Storymapping Products That People Love, by Donna Lichaw
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Review
Lichaw delivers a creative, common-sense design method that simply works, no experience necessary. This book belongs on every experience designer s desk. --Kristina Halvorson, Author, Content StrategyYou’ve heard the term storymapping before. In this detailed, tactical, and delightfully illustrated book, Donna Lichaw takes a different spin on how to bring the story of your product to life. Drawing from her days as a screenwriter, Lichaw deconstructs products into the stories they tell their users. Citing example after example from popular digital tools, Lichaw clearly illustrates how to bring the customer through various points of engagement, highs, lows and finally moments of delight. And how to do it using only Post-its and markers. If you re working through customer journeys, experience mapping, and other ways to coalesce your team around your product s story, The User’s Journey offers a fun, interactive way to build that narrative collaboratively to achieve great results. --Jeff Gothelf, Author, Lean UXNo one knows how to apply storytelling to designing compelling, successful products better than Donna Lichaw. The User’s Journey should be dog-eared, highlighted, and shared with everyone on the product management, design, commercial, and even development teams to know why and how story is critical to create innovative, useful, delightful products. --Chris Avore, Global Head of Product Design, Nasdaq
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About the Author
Donna Lichaw guides startups, non-profits, and global brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement through impactful storytelling. As a consultant, speaker, writer, and educator, she utilizes a 'story first' approach to help teams define their value proposition, transform their thinking, and better engage with their core customers. Â Recognized as a thought leader in storytelling and customer engagement strategies, she has presented as a keynote speaker at design and technology conferences in the US, Canada and Europe, and taught courses at New York University, Northwestern University, The School of Visual Arts, and Parsons the New School for Design. You can find her on the web at donnalichaw.com and on twitter @dlichaw.
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Product details
Paperback: 160 pages
Publisher: Rosenfeld Media; 1 edition (March 22, 2016)
Language: English
ISBN-10: 1933820314
ISBN-13: 978-1933820316
Package Dimensions:
8.9 x 5.9 x 0.5 inches
Shipping Weight: 10.4 ounces (View shipping rates and policies)
Average Customer Review:
4.9 out of 5 stars
50 customer reviews
Amazon Best Sellers Rank:
#210,600 in Books (See Top 100 in Books)
The pictures used in the kindle version are so low resolution that they are unviewable and unreadable. I'm only three chapters in, but I was compelled to write this review because a screenshot of an email was used as an example of an origin story, but I am unable to read the example. Kindle books are commonly read on high-res devices these days, and the images used in kindle books should be optimized for such devices.I have to give the Kindle version one star because of this oversight, otherwise The User's Journey would be at least 4/5, maybe even 5/5 when I finish.
The book is easy to read and the content is extremely useful. There are a lot of books out there that look at narrative and story, some more complex, some less - this one is all about applying ideas in practical ways. Its valuable stuff, and its very accessible.
This book came to me at the perfect time. I’m working on a new product that seemingly has no boundaries but reading through this book and starting to apply concept, origin and usage stories to my thinking has helped me to shape, and more importantly, share the overall story of what the product is.Written with a light touch and imbued with humour, this is both a fun and productive read.Wish she would visit NZ!
Awesome book. It provides three story frameworks to test your business and optimize for user experience and branding. At least that's what I took from it. I highly recommend this book to entrepreneurs, branding peeps, ux designers or copywriters.
This is a very good book that underlines the basics we must have on marketing your business your product or yourself. Telling good stories is hard when you need to structure it. This book gives the structure in a basic form you can leverage. The only thing I wish I could see in this book is more examples. A workbook would help as well. At the end, I definitely recommend anyone doing anything that needs a story behind and be sure you need stories to make it communicate.
Donna Lichaw wrote both an informative and readable book. It is funny. It is well written. It fully covers the topic at hand -- storymapping. The author references everything from "Breaking Bad" to Daniel Kahneman, taking readers on a journey from theory to technique. You learn how to create better products and services. Going deeper, the book describes how story shapes perception, engagement, and ultimately the relationship between you and your audience.
This book was fantastic. I've been a UX Professional for the last 10 years and always looking for solid frameworks to approach design challenges. Donna provides such a distilled, easy to follow framework for mapping the facets of an experience I knew were important. After reading this book and understanding how to apply the story framework to product design, I'm excited and inspired to get to work.
The User's Journey offers an addictively pragmatic method for viewing experiences through the lens of storytelling. Once I finished it, I immediately mapped out my current project workflow and found a cliffhanger! I reworked the end of the experience and usability tests showed improved results. I also started mentally mapping out my shopping experience, family holidays, breakfast cereal....like I said, addictive.
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